Thursday, April 22, 2010

Nolan Bushnell To Rejoin Atari

Co-founder of Atari, and founder of the Chuck E. Cheese's Pizza Time Theaters restaurant chain, Nolan Bushnell, has been appointed to the Board of Directors of Atari, Inc., decades after his ousting from the company, after a dispute arose with Warner Communications over the direction the company should take, where some have argued that Bushnell's way would have been prevented over saturation of the market and allowed Atari to reign supreme.

While Atari is no longer involved in creating home video game systems, it has become a major software developer since its reinvention in the late 1990s and early 2000s as a subsidiary of Hasbro and Infogrames, with the latter eventually merging with the remnants of Atari and being renamed Atari, SA, acting as a French holding company.

It is my hope that Bushnell's reentry into the company will bring a rich history that intertwines with the video game industry, giving the new Atari an edge over competitors, and hopefully more innovative products.

If you couldn't tell, I am a classic video game enthusiast, and found this news to be exciting.  I don't care much for modern gaming, and while I own an X-Box 360, I rarely touch the thing and would rather pick up my Magnavox Odyssey 2!

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